You may have heard about "Do Not Track."

Fig. 1 DO NOT TRACK

It is a Web browser setting

Fig. 2
safari privacy setting

that sends your tracking preference to Web sites.

Fig. 3 Don't track me, bro!

You'd think turning on the “Do Not Track” setting
would make the Web sites you visit not track you.

Fig. 4 Privacy please hotel sign

But it doesn't.

Fig. 5 Double Facepalm

Do Not Track has two major holes:

Fig. 6 dog with head stuck in pipe with two holes

First, Do Not Track really means Do Not Target,

Fig. 7 targeting

so you're still being tracked  all over the net —
you're just not seeing targeted ads some of the time.

Fig. 8 fan of money

Second, it is completely voluntary,

Fig. 9 deer not sure

so Web sites might or might not honor your settings.

Fig. 10 Details from the chrome FAQ regarding the Do Not Track setting. 'At this time, most web services, including Google's, do not alter their behaviour or change their services upon receiving Do Not Track requests. (Updated October 2012)'

In other words, it is ineffective.

Fig. 11 Thumbs DOWN! FINISH HIM!

It should either have a different name,

Fig. 12 Hello my name is

or work like the United States Do Not Call list.

Fig. 13 National do not call registry

After all, it's called Do Not Track.
Anything short of not tracking is misleading.

Fig. 14 Duh! truck

At DuckDuckGo, we are a search engine
that really does not track you.

Fig. 15 The New York Times

“distinguishes itself with a ‘We do not track or bubble you!’ policy.”

 TIME

“Top 50 Best Websites”

 SearchEngineLand

“Could DuckDuckGo Be The Biggest Long-Term Threat To Google?”

So check out our goodies,
and support other services that really Do Not Track.

Fig. 16

Finally, friends don't let friends get tracked!
Do your part by helping five friends with FixTracking.com.

Get updates on net privacy (rarely):  

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